We have discussed on numerous occasions how the Healthcare Design Aesthetics have evolved throughout the recent years. But why exactly are they changing?
Simply, centre owners are wanting to differentiate themselves from competitors in the market place, by reflecting their brand and culture into the physical environment of their space for a competitive edge.
Through this evolution and change, we are noticing the desire to leave behind the neutral and subdued tones and the new direction to the utilisation of bolder, design-forward concepts in which strengthen brand-identities; especially through consistency across multiple locations.
This design approach influences how staff and patients perceive and experience the environment, whilst also assisting medical centres to manage their real-estate portfolios and create a consistent, recognisable and memorable identity in the heavily congested market place.
With the modern expansion of the healthcare design concepts and visual branding, the use of striking colours, textures and appropriate patterns are creating waves in the healthcare industry. Not only does this create a visually appealing look and feel of the space, but these concepts are still meeting industry requirements and standards in terms of durability and cleanability.
However, just because these new design trends are coming to light and gaining increased popularity when developing a visual brand image, it does not mean that “anything goes” when constructing and designing a quality healthcare space; and that is what I will discuss with you next week.
If you would like to know more about developing your brand image through design to give your centre the competitive edge you’ve been looking for, feel free to reach out to us at Interite Healthcare Interiors for an obligation-free consultation.